How Social Media Can Generate More Event Bookings For Your Event Planning Company
As an event planner, you generally boost your profits as you increase bookings. So it’s important to note that effective social media marketing translates to just that, more sales! Through social media, you’re able to build brand awareness. You can gather information about your current and potential customers, and customize both your marketing plan and services accordingly. Then once they visit your site, all you have to do is close the deal. Though no form of marketing can make consumers buy, in some cases, such as Facebook, social media marketing can help you track consumers from their site to your page, and even show what pages they visited while they were there. So, say you happen to see that many people are browsing your page, without ever contacting you. You may consider a more visible call to action – perhaps you only have an email address listed and potential clients would rather contact you by phone, etc. This is useful information that comes along with all the other advantages of social media marketing.
In this modern age, the Internet is the first place many consumers go to find a business. And word of mouth outweighs traditional advertising by a landslide. So if the only means potential clients have to reach you is your company’s website, you’re at a serious disadvantage. In all likelihood, your competitors are engaging your target demographic via social media, and using it to learn their tastes and how best to approach them, while you’re still placing all your bets on SEO and a decent webpage to generate new bookings. Why not level the playing field, and allow yourself to be found where future clients are already looking? Or better yet, give yourself a strategic advantage by hiring an expert to handle it all for you.